About Us
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ABOUT US
We provide a complete range of Design, Development, Promotion and Support
At Astute Online Solutions, we have assembled a talented team of digital strategists, designers, developers, marketers, communications specialists, project managers and business developers to work in a collaborative manner on our client projects.
We build on each other’s expertise, working together in teams to generate great outcomes for projects.
- Developing 92%
- Designing 95%
- Marketing 78%
ABOUT US
Our client results speak
for themselves
Astute is a digital agency passionate about web design, corporate identity, digital marketing, mobile, and brand positioning.We focus on enhancing usability, accessibility and delight for your users. We work from the very start of the product development cycle and create the complete UX/UI design. We can alternatively work to create a comprehensive UI along with the complete design system.We work hard to understand the essence of your brand and express it impactfully in digital and print.
Discuss
Discuss the problem, the purpose of the product and the target audience. In this stage we engage with all the project stakeholders to analyse the requirements, competitive landscape, the user, the functionality and then create a clear definition of the project scope.
Research & define
We set out to define the users of the product based on their environment, demographics, behaviour, limitations and expectations. We create detailed user personals, user stories and use cases. Then using detailed user flows, we map product features with user functionality and begin the work on building the product experience .
Wireframes & prototype
We convert the user flows created from the previous stage to paper sketches, wireframes and eventually clickable prototypes. This serves as the foundation to the UI design stage.
Design the look
Once the wireframes are perfected we move to the next stage of creating the detailed interface design. We transform the finalised wireframes to great looking UI that enhances the experience of the product. We design each screen basis the flow and the resolution. Next we set out to create the design system that serves as a guide for the visual theme, specs, colors, typography, iconography, UI elements etc. This ensures standardisation of the design language as the product evolves..
Evaluate & Iterate
We test and retest the product in terms of user flow & experience, identify areas of enhancement and if required make incremental changes. Everything that we create is tested against the success metrics defined during the beginning of the creative process.
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